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Rad Power Bikes marketing team brought on Biome Cinema to create social campaign ads for their new bike releases, the RadRunner Plus and and RadWagon 4. We handled production and post production for both of the 90 second spots.
The RadRunner Plus limited release ad highlights a grandfather and his daughter and grand daughter respectively riding their RadRunner’s through the streets of Portland to meet up at a park. We utilized custom bike mounts for following shots, and wanted to capture the ease of use both for the elderly population as well as for a mom and her daughter.
For the RadWagon 4 spot we again utilized custom bike mounts for following shots as we chased two different families around the city in Bellingham. We wanted to convey the ease of transporting not only ourself but your precious cargo around quickly and safely.